June 22, 2011

Design = wash, rinse & repeat

This post by Stefan Boublil extends a conversation we have around here a lot about the limits - or the limitlessness- of design. As a way of thinking and working it only makes sense that you would extend this attitude toward everything you do. We're always talking around here about "designing the business", and treating it as an integrated extension of designing our lives. The essence of design is getting the elements of some medium clearly out in front of you and then bringing those elements into an speculative dialogue with each other. There's always a research phase in which you identify and articulate those elements, a phase of triage and bracketing in which the those elements are sorted and ranked in a preliminary hierarchy relative to a given objective, and then the play begins, or continues, in which these elements are brought together like a bunch of puzzle pieces with no predetermined way of going together, out of which will emerge a variety of configurations that become provisionally the most fruitful and potentially generative of more movement toward ever greater resolution, or ever greater generative capacity.

The risk is that you may discover something along the way that obligates you to change your life. But that's also the hope...

...rinse and repeat.