Play Ball

As it's opening day for the 2008 baseball season I thought I would pay homage. I was reading an article in a recent New Yorker about former Philadelphia Phillies baseball player, Lenny Dykstra - Nails Never Fails, from the March 24th, 2008 issue and I was struck. Dykstra was a weird favorite of mine as a kid - gritty work horse; not a show horse - and I liked the article because it nicely combined a fascination with the mega rich and their foibles and the continued emergence of hyper targeted marketing. Dykstra is attempting to start a lifestyle magazine that will provide financial and life advice for professional athletes in hopes that those gifted enough to make several million dollars a year because they can do something only a tiny fraction of the human population can do, won't spend it all on rims and grillz.

From the article, "“You’ve got the ten per cent who are going to find their way no matter what,” Dykstra said of the athlete population. “And you get the ten per cent that are (radio edit)heads no matter what—we’ll paste an ‘L’ to ’em.” The rest need guidance....."

Who knew? Good Luck Lenny.